Opportunity: ITC MARKUP - Application for Coffee Marketing and Communication Skills Workshop and the World of Coffee 2020, Warsaw

 The International Trade Centre (ITC) is implementing the "Market Access Upgrade Programme" (MARKUP) in five East African Community (EAC) partner countries, particularly aiming to contribute to the overall economic development of Burundi, Kenya, Rwanda, Tanzania and Uganda. More specifically, the programme supports various Small and Medium Enterprises (SMEs) in increasing their export competitiveness within select sectors, including coffee. More information about MARKUP can be found here


Market access is one of the most often mentioned needs of coffee exporting SMEs; accessing and understanding new markets, finding and meeting new buyers, and being able to better market and communicate themselves and their products against global competitors. MARKUP provides the opportunity to help address this need by offering the opportunity for SMEs to participate in the following:


  1. A Marketing and Communications workshop which will cover introductory advice and individual coaching on marketing and branding; and effective buyer negotiations – May 2020
  2. The SCA World of Coffee 2020 (WOC2020) in Warsaw, which will include a workshop on European buyer expectations and market demand and how to be effective during the exhibition, individual exhibition space in the MARKUP booth, and a coffee cupping event – June 2020.


Applications are therefore welcome from SMEs operating in the specialty coffee export segments of the EAC, who wish to participate in the Marketing and Communication Skills Workshop in May 2020 and the World of Coffee 2020 (WOC2020) in Warsaw, Poland in June. A total of 25 participants will be selected with 5 participants each from Burundi, Kenya, Rwanda, Tanzania and Uganda.


Applications are accepted only online. Please apply at this link: https://form.jotform.com/200562977442055