speaker-photo

Mr. Ahmed Farah

Executive Director East African Business Council (EABC)

Ahmed Farah is an accomplished trade and investment policy expert with over 20 years of leadership experience across East Africa and other African markets. He holds a Master’s in International Development from the University of Manchester and a Bachelor of Commerce (Accounting) from Kenyatta University. He is a Certified Public Accountant of Kenya (CPA K) and a Certified Internal Auditor (CIA), with additional qualifications in corporate governance and strategic leadership. He has played a pivotal role in translating regional and continental trade commitments—including the East African Community (EAC) integration agenda and the African Continental Free Trade Area (AfCFTA)—into practical reforms that reduce trade costs and expand market access for businesses.

09.00 - 11.30 AM Workshop

Sunday 16th Feb

Marketing Matters!

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

9.30 - 10.30 AM Seminar

Sunday 16th Feb

Reinventing Experiences

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

12.30 - 01.30 PM Workshop

Sunday 16th Feb

Human Centered Design

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

2.30 - 3.30 PM Seminar

Saturday 15th Feb

Marketing Matters!

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

3.30 - 4.30 PM Workshop

Saturday 15th Feb

Reinventing Experiences

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

4.30 - 5.30 PM Seminar

Saturday 15th Feb

Cultures of Creativity

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

6.30 - 7.30 PM Workshop

Saturday 15th Feb

Human Centered Design

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

9.30 - 10.30 AM Workshop

Friday 14th Feb

Marketing Matters!

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

10.30 - 11.30 AM Workshop

Friday 14th Feb

Reinventing Experiences

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

11.30 - 12.30 PM Workshop

Friday 14th Feb

Cultures of Creativity

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform

01.30 - 02.30 PM Workshop

Friday 14th Feb

Human Centered Design

How you transform your business as technology, consumer, habits industry dynamics change? Find out from those leading the charge. How you transform