East African Business Council (EABC) in collaboration with The African Economic Research Consortium (AERC) formed a Trade Technical group on “Strengthening trade data tracking and analysis; Rapid impact assessments; and Private-Public Sector consultation  & Dialogue,” under the AERC COVID-19 pandemic response in East African Community project. This project aims to undertake a regional study on the impact of COVID-19 on Trade with a focus on manufacturing, tourism and agriculture in East Africa.

The African Economic Research Consortium (AERC) is one of the most active Research and Capacity Building Institutions (RCBIs) in Africa. Established in 1988, AERC is a public not-for-profit organization devoted to advanced economic policy research and training. AERC’s mission is to strengthen local capacity for independent, rigorous inquiry into problems pertinent to the management of African economies, through programmes that combine economic research with postgraduate training in economics and agricultural economics, supported by an interactive communications and policy outreach programme.

The project aims to:

  1. To increase uptake and use of evidence to plan, develop strategies, advocate and secure member states’ commitments to implement evidence-informed policies and response guidelines.
  2. To minimize the societal and economic impact of COVID-19 by leveraging the Private Sector technical and resource capabilities for the COVID-19 emergency response in the EAC.
  3. To minimize the societal and economic impact by building the regional inter-governmental institutions capacity.

The East African Business Council (EABC) is the umbrella body of the Private Sector in the East African Community (EAC). It brings together national private sector umbrella bodies, manufacturers, employers, bankers, insurance and transporters associations, chambers of commerce, corporates, and medium and small enterprises from the entire East African region.

EABC’s mandate is to represent and promote the interests of the EAC business community, provide value-added services that enhance trade and competitiveness, and to participate actively and positively influence legal and regulatory formulation to improve the business environment. EABC works with the major stakeholders such as the EAC Secretariat, Organs, Institutions and National Governments and provides input in policy discussion while advocating for the implementation of resolutions at the national level aimed at increasing intra-regional trade. For effective implementation of the project, EABC was selected by AERC as the lead implementing partner of the Private Sector/Trade Component.


Tourism is considered as one of the largest foreign exchange earners and fastest-growing sectors in the EAC. According to the Report by EALA on tourism development in the EAC-2018, tourist arrivals in the EAC region increased from 3.5 million persons in 2006 to 5.7 million persons in 2017. Tourism contributed to the Gross Domestic Product (GDP) of the EAC Partner States by an average of 12% in 2017. The percentage contribution was higher than the average in Rwanda (14.9 %), Kenya (10%) and Tanzania (14%), Uganda (9.9%), Burundi (4.3%). Tourism contributes an average of 18.8% to EAC total exports, although the percentage contribution was higher, in Rwanda (30.5%) and Tanzania (26%). The total contributions of tourism to export earnings were at 1.5% for Burundi, 18% for Kenya, and 17.9% for Uganda.

The sector’s contribution to the Gross Domestic Product (GDP) of the EAC Partner States is estimated to be an average of 8.8%. The contribution is highest in Rwanda (12.7%), followed by Kenya (9.7%) and Tanzania (9%). 

However, with the first case of COVID-19 reported in the East African Community in February 2020, these figures have drastically declined since the outbreak of the COVID-19 pandemic. It is estimated that EAC Partner States will potentially lose International Tourism Receipts to the tune USD 5.4 Billion for the year 2020, given the projected long-term closure of seaports and airports. About 6.2 Million foreign tourists may not travel to their preferred EAC destinations. The trickle-down effects will be felt across affiliated industries and the rest of the economy.

The COVID-19 impact on tourism in the EAC has also been significant with the decline in Safaris expeditions, Cut-Back operations in the Hospitality Industry including Closure of Hotels & Recreational Centres, Loss of Revenue for East African Airlines and Loss of Jobs for the thousands employed by the sector. The breadth and scale of the impact of COVID-19 to the sector and directly affiliated industries has also resulted in the cancellation of MICE (Meetings, Incentives, Conferencing & Exhibitions), nationally, regionally, and worldwide.

Considering the unparalleled and fast-evolving nature of the crisis, it is extremely challenging to estimate the impact of COVID-19 on international tourism. Based on the latest developments (quarantine measures, travel bans & border closures in most of Europe and in many countries of the Americas, Africa and the Middle East), the evolutions in Asia and the Pacific and the patterns of previous crises (2003 SARS and 2009 global economic crisis), UNWTO estimates international tourist arrivals could decline by 20% to 30% in 2020. This would therefore translate into a loss of 300 to 450 US$ billion in international tourism receipts (exports), which is almost one-third of the US$ 1.5 trillion generated globally in the worst-case scenario.

The East African Business Council (EABC) is thereby concerned with the disruptions in the tourism sector as a major contributor to the economic development of the EAC Partner States as well as one of the biggest employers of the East Africans. To enhance Public and Private Dialogue on the tourism industry and ensure a steady recovery of the sector, EABC with support from African Economic Research Consortium, desires to undertake an assessment of COVID-19 pandemic on the tourism sector and develop policy options for adoption by East Africa Community States.

Given the impact of COVID-19 on the tourism and hospitality sector, EABC under the AERC COVID-19 pandemic response in East African Community Project, is seeking a consultant to undertake a study titled “Impact of COVID 19 on Tourism and Hospitality in the EAC and proposed Policy Options for Recovery.” The study is expected to assess the impact of COVID-19 on the sector, generate policy options that the EAC Partner States should adopt to protect sector players from COVID-19 disruptions and future pandemics.


To achieve the desired objectives of the consultancy, the technical proposal should detail how consultancy will be conducted. The technical proposal should also contain a work plan which explains how the assignment will be undertaken in line with the timeframe. Finally, the technical proposal will include a methodology that meets both the scope of work and deliverables described in the Terms of Reference (ToR). The main activities of the Consultant are but not limited to:


The key deliverables include:

  • which among other things will contain the detailed work plan for carrying out the scope of work, proposed methodology and research design, survey instruments and research tools to be used.
  • of An Impact Assessment of COVID-19 pandemic on the tourism sector in the EAC and Post COVID-19 Recovery Strategy for the sector.
  • includes, final findings on the Impact of COVID-19 pandemic on the tourism sector in the EAC and Post COVID-19 Recovery Strategy for the sector. The report will cover the Consultant’s final findings, after feedback from EABC Secretariat and other key stakeholders
  • which will contain a summary of both findings of an impact assessment of COVID-19 pandemic on Tourism and a post-COVID-19 recovery strategy for the tourism sector in the EAC (see the attached format).
  • The consultant will generate audio/visual output (e.g., infographics on the report) that can be shared with the media and the general public.


A suitable candidate should hold the following qualifications and key competencies:

  1. Academic qualifications: Master’s Degree or above in tourism and, conservation, with tourism destination development specialization and proven experience in strategic development planning.
  2. Work Experience: A minimum of ten (10) years’ demonstrable experience in conducting research/survey on the tourism sector, an understanding of the tourism of the EAC region.
  3. Proven track-record in related assignments
  4. Knowledge and experience in the area of the tourism value chain, public-private partnership, tourism destination and product development, investment promotion, etc
  5. Languages: Fluency in oral and written English is required as it is the main EAC working language. Good working knowledge of French and Kiswahili will be an advantage.
  6. Additional Skills: Excellent computer skills (Microsoft Office (Word, PowerPoint, and Excel), Email, analytical tools/software for data analysis, experience in working with internet searches, online databases, and data retrieval) are required.
  7. Nationality: The position is only open to Nationals of any of the EAC Partner States, Burundi, Kenya, Rwanda, Tanzania, Uganda and South Sudan.


The technical and financial proposal must be submitted separately addressed to;
The Executive Director / CEO
East African Business Council (EABC) 
Ninth Floor, Mafao House, Old Moshi Road P. O. Box 2617 Arusha, Tanzania.
Email: with a copy to
clearly marked “Consultancy to Undertake an Impact Assessment of COVID-19 Pandemic on the Tourism and Hospitality Sector in EAC and Post Recovery Strategy for the Sector”.
The proposal should include among others; current curriculum vitae, proposed methodology, workplan, tool for data collection etc.
The financial proposal should be protected with a password.

Applications close on (10th January 2021) at (5.00 p.m.)

EABC is an equal opportunity employer thus recruitment is on merit and with no regard to one’s age, colour, gender, marital status, disability or impairment, race or creed.
Canvassing shall lead to automatic disqualification.
Environmental aspects will be taken into consideration.

Published On: December 10th, 2020 / Categories: Highlights, Tenders /